SME relaunch

30% of small to medium businesses flying with Qantas were not registered for QBR, leading to revenue declining year-on-year.

To reverse this decline, our brief was to identify which Qantas Frequent Flyers were travelling for business, then convert them to the QBR program. We also had to ensure that they, along with existing QBR members, linked their ABN to receive their QBR benefits.

SLIK worked on the strategic approach for high cut-through and engagement, from messaging and channel considerations through to the plan for all touchpoints to maximise conversion opportunity.

We also helped restructure and build their website and onboarding.