Program Advocacy Campaign
Designed to shift consumer behavior, our "Turn Everyday Into a Little Yay" advocacy campaign raised brand awareness for Everyday Rewards while converting members into active app users to unlock full program utility.
The elevated visual style of the new campaign proved so compelling it formed part of a broader creative system, shaping subsequent campaigns and informing the overall brand identity for loyalty moving forward.
Results
8% increase
28X
Awards
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Partner creative
Specifically crafted to promote earning points with Everyday Rewards partners.
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Bank for Christmas
This part of the campaign brought to life the many ways you can redeem the Everyday Rewards dollars you’ve banked for Christmas.
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