Seek it. Source it. Sorted.

iseekplant connects site managers with plant hire and services, matching them to the right suppliers on proximity, availability and reputation. Fresh from a complete rebrand, the B2B construction marketplace needed its new identity to reach the site managers it's built for.

Our brand awareness campaign, built around the new tagline “Seek it. Source it. Sorted.”, does two jobs at once. It shows the sheer breadth of the marketplace, with almost 400,000 machines and services on offer, and it shows how simple finding the right supplier can be. Plenty of choice, with none of the hassle.

The campaign includes iseekplant's first-ever brand TVC, supported by radio, out-of-home and print. It rolled out across Queensland, New South Wales and Victoria.