What's for dinner?
Food, glorious food
Coles first launched ‘What’s for dinner?’ in 2019 to inspire people who were looking for quick and easy dinner recipes. 2020 demanded a bigger, better version based on unique audience personas that would spring to life on social and display.
Easy as 1, 2, 3.
We dived into the concept of achievable inspiration and pitched a 3-step layer to the campaign. This way our audience could see how simple the ingredients, process and finished meal could be to achieve.
You’ve been served
We crafted bespoke social posts for our 3 audiences: Families, young established couples and senior couples. Each were served recipes designed with them in mind to generate as much engagement and cut-through as possible.