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UFC Ultimate Staredown

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The brief

Are you not entertained?

On fight night, UFC fans draw the biggest subscriber audiences in the world.

UFC set us the challenge to keep their attention through social and bring them back before every major event.

Play the game
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Hype reel

Get your game face on

UFC staredowns feature some of the tensest, anything-could-happen moments in sport.

So, we saw the perfect chance to let the fans experience the same hype, drama and intensity for themselves.

UI ELEMENTS

Creating fight night

We took inspiration from the octagon and the light show on fight night and implemented elements of those into our designs.

The UI elements are clean and simple and subtle UI animations directed the user through each step so the game was easy to understand and simple to play.

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The challenge

If they get angry, you get angry

The game was a simple reaction test. Players had to match and beat their opponent’s emotions within a certain time frame to win the staredown. Once they won, they progressed onto a bigger, tougher opponent.

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CREATIVE EXECUTION

#ufcstaredown

As fans played the game, their reactions were captured via their camera and turned into time-lapsed gifs that could be shared on social. 

Ai

E-motion technology

We built the game using Microsoft Oxford, an intelligent API that’s trained to recognise changes in facial expressions to microscopic proportions. Through this, we could actually measure emotions in order to score the game.

3D Animation

Making a man

Without any footage available, we used advanced animation techniques to turn multiple still images of UFC fighters into living, breathing, digital replicas.

FACE MANIPULATION

Facial expression

Sourcing images from various press releases and events, we created a suite of expressions for each fighter. This involved retouching each face on to the same head and body model - blending the faces to match skin, muscles, shadows and lighting.

More work

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02 9099 2544

LEVEL 1, 91 CAMPBELL ST,
SURRY HILLS 2010, AUSTRALIA

85 CUBITT ST
CREMORNE VIC 3121

SLIK acknowledges all Aboriginal and Torres Strait Islander Traditional Custodians of Country and recognises their continuing connection to land, sea, culture and community.

We pay our respects to Elders past, present and emerging.

SLIK is a proudly part Indigenous owned business.

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