The drop rebrand
They grow so fast
The Drop approached us after 4 years of hosting one of Australia’s most community-driven music festivals. With year-on-year growth, it was time to refresh their brand as a content platform for all things music, surfing and lifestyle.
Go with the flow
Our new logo was a combination of the letter ‘D’ for Drop and an abstract wave element that nods to the surfing roots of the festival. This fresh, contemporary identity was now the symbol to tie everything together.
Dropping the remix
Rebranding meant finding the right balance between the overarching brand identity and the individual festival identity. With this in mind, we developed full brand guidelines that included a new logo, tone of voice, typography and colour palettes.
The main event
To give fans a one-stop-shop of entertainment, we built a website that could host videos, images and articles, while giving The Drop the ability to create individual festival pages where they could upload artwork, performer stories and more.
We built the web experience on Contentful, using a static site generator to make sure that the videos, transitions and general page load reacted as fast as possible.