Qantas Health Insurance Switching Campaign

Creative / Design / Motion / Social / Display

Qantas Health Insurance

The Background

Health insurance, reimagined

The health insurance world is pretty cluttered. So, we decided to create a new one for Qantas Health Insurance. This world was miniature, and used tiny characters to bring big benefits to life.

30" TVC

The Process

Stop-motion was the go

Using stop-motion, we created various scenarios within our ‘world’. From shoelace sliding to calendar climbing, each scene brought a benefit of Qantas Health Insurance to life.

The content

The roll-out

Our tiny characters made their way across Video on Demand, social media, radio, OOH and digital display. And they never stopped moving!


mini worlds created


characters made


frames shot and retouched