Qantas Health Insurance Switching Campaign

Creative / Design / Motion / Social / Display

Qantas Insurance

The Background

Health insurance, reimagined

The health insurance world is pretty cluttered. So, we decided to create a new one for Qantas Health Insurance. This world was miniature, and used tiny characters to bring big benefits to life.

30" TVC

The Process

Stop-motion was the go

Using stop-motion, we created various scenarios within our ‘world’. From shoelace sliding to calendar climbing, each scene brought a benefit of Qantas Health Insurance to life.

The content

The roll-out

Our tiny characters made their way across Video on Demand, social media, radio, OOH and digital display. And they never stopped moving!

11

mini worlds created

140+

characters made

1400+

frames shot and retouched