Qantas Health Insurance Switching Campaign
Health insurance, reimagined
The health insurance world is pretty cluttered. So, we decided to create a new one for Qantas Health Insurance. This world was miniature, and used tiny characters to bring big benefits to life.
Stop-motion was the go
Using stop-motion, we created various scenarios within our ‘world’. From shoelace sliding to calendar climbing, each scene brought a benefit of Qantas Health Insurance to life.
Our tiny characters made their way across Video on Demand, social media, radio, OOH and digital display. And they never stopped moving!