Qantas 100 Year Anniversary
Qantas turned 100 years old
And they wanted to celebrate with the airfare sale of the century. We were tasked to develop an eye-catching campaign to explode the sale in the digital space.
A CELEBRATION OF FLIGHT
What does every celebration need? Balloons of course! We developed an array of colourful ones to bring our sale to life. Bold, eye-catching and always moving, our balloons animated their way through social channels.
Our animated balloons took off through digital display, too, catching the eyes of people all over the world. Our dynamic template allowed for multilingual executions, spreading our birthday sale message far and wide.
Creating our own Qantas-branded assets using 3D made it easy to adjust sizes and colours for different digital executions. 3D allowed us to add gravity to the graphics, adding an element of realism and excitement to our creative.