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Virtual Stadium Paralympics Australia

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The Background

Take your seats

With the mission to transform lives through the power of sport, Paralympics Australia came to us in need of a new ‘Virtual Seats’ campaign, building on the success of their Tokyo 2020 campaign.

the idea

Virtual stadium

Our idea pushed the campaign further than just the purchase of a virtual seat. In an Australian fundraising first, we created an immersive Paralympics Australia Virtual Stadium for fans to play in and explore, bringing them closer to the games than they could ever imagine.

Explore the virtual stadium
your avatar

Meet Speedy

Users explored the stadium via their avatar, Speedy, who could walk, jump and run, as well as throw their hands up in celebration. Speedy could also celebrate, trigger video content and engage with gamified elements throughout the virtual stadium. 

engaging experience

Watch, play and experience

Screens throughout the stadium featured exciting Paralympics content. This included athlete profiles, behind-the-scenes footage, daily highlights, a games schedule, a donation tracker and information on Para-sport. Users could also bounce basketballs around, as well as discover a very special Wheelchair Speedy, all on our fun Wheelchair Basketball court.

TELEPORTATION

View your seat or corporate box

Users who had purchased a virtual seat or corporate box could be teleported to a unique view of their purchase and message of support within the virtual stadium. 

ACCESSIBILITY

Made for every ability

We created an accessible landing page using a UI framework designed with screen readers in mind. Key features include large and clear text descriptions, a fixed side panel to navigate, colour contrast, video player controls and keyboard navigation. We followed WCAG AA guidelines and tested thoroughly to ensure high accessibility standards.

More work

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02 9099 2544

LEVEL 1, 91 CAMPBELL ST,
SURRY HILLS 2010, AUSTRALIA

85 CUBITT ST
CREMORNE VIC 3121

SLIK acknowledges all Aboriginal and Torres Strait Islander Traditional Custodians of Country and recognises their continuing connection to land, sea, culture and community.

We pay our respects to Elders past, present and emerging.

SLIK is a proudly part Indigenous owned business.

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