Noble Fellows
Live Noble
A new wine brand entering one of the most crowded shelves in Australian retail, aimed at younger drinkers who don't yet have a wine they call their own. We developed the brand platform and the idea, and launched Noble Fellows into the Australian market.
The new brand, ‘Live Noble’, encouraged young Australians to make any occasion a little more noble by pairing it with a wine from the Noble Fellows range.
Services:
Craft
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Brand & Comms campaigns
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Strategy
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Copywriting
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Motion
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Social & content production
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Results
98%
completion rate on Spotify,
compared to an average of 80%
87%
completion rate of social videos,
compared to the average of 10%
Awards
No items found.
Services:
Craft
-
Brand & Comms campaigns
-
Strategy
-
Copywriting
-
Motion
-
Social & content production
-
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Dynamic Spotify Radio ad
Based on the listener’s mood, their location, the temperature and the weather on the day, we suggested a matching wine. Our ad was the best-performing Spotify ad at the time, with a 98% completion rate on Spotify (compared to an average of 80%).
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