Seek it. Sort it. Sorted.
The Background
Helping iseekplant build a brand
iseekplant is Australia’s #1 online construction marketplace, connecting site managers seeking plant hire equipment and services with the right suppliers based on proximity, availability and reputation.
After iseekplant went through a complete rebrand, SLIK was tasked with creating a brand platform and new campaign.
A FIRST FOR ISEEKPLANT
Brand TVC, sorted
Armed with a new tagline, ‘Seek it. Source it. Sorted.’, we created iseekplant’s first-ever TVC. We used the chevron icon from the company’s logo to ‘seek’ various machines and services, highlighting the speed and simplicity of sourcing suppliers through iseekplant.
MAKING CONSTRUCTION SOUND BEAUTIFUL
Radio, sorted
We created three radio spots, all using fun rhyming couplets to shed light on the variety of machines and services available through iseekplant. One spot even had our VO talent singing (or trying to) in the style of ‘My Favourite Things’. Now THAT was an interesting recording session!
A SITE TO SEE
OOH, sorted
Using the new orange and blue brand colours, along with simple, hard-hitting headlines, we created eye-catching OOH placements to further demonstrate the breadth of machines and services available.
The billboards and posters produced were strategically placed near key construction sites, so we could be sure we were talking to the right people.
More work
