Afterpay burst into the market with a unique service that let people pay for their shopping in 4 equal instalments. However, their unprecedented growth in stores meant their digital presence and brand identity was being left behind.
Go 4 it
Afterpay exists to help people enjoy life in the here and now. We used that insight to create the campaign line ‘Go 4 it’ - a message that was fun, empowering and integrated seamlessly with their key selling point.
Know your audience
Using nine insight-driven personas, we developed creative that spoke to our customers’ shopping habits with targeted messaging that positioned Afterpay as a relevant brand.
A fresh new look
From individual colour palettes to bespoke messaging and product selection, we developed a unique identity for each persona that would stand out whilst retaining the light-hearted, relevant Afterpay tone of voice.
Do it for the gram
As a brand with a social-heavy user base, we adapted our display to create statics, videos and stories across Instagram and Facebook, maximising awareness and engaging our customers on their level.