Cancer affects everyone

SLIK launched a new brand awareness campaign for Redkite that reveals the impacts of childhood cancer.

‘Childhood cancer affects everyone’ was created based on the insight that family members fight their own emotional, financial and relationship battles when their child gets cancer.

The integrated brand campaign drew on the thoughts and feelings of the families to help others understand their experience. We used these moments to create a story around one family’s struggles in dealing with their little boy’s cancer.

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