As one of Australia’s top job sites, SEEK has thousands of people browse their website every day. They needed to let their audience know that creating a profile drastically increased their visibility to employers.
That’s one way to be seen
We were tasked with bringing to life a visual metaphor from their ATL campaign based on pink smoke. We saw an opportunity to use data to indicate that the more you filled out a profile, the more visible you’d be.
We used live data to deliver bespoke messaging depending on how complete a person’s profile was. If they were missing a CV, they were prompted to add one, if they had a complete profile, they were reminded to update it.