Standing out from the crowd
As one of Australia’s top job sites, SEEK has thousands of people browse their website every day. They needed to let their audience know that creating a profile drastically increased their visibility to employers.
That’s one way to be seen
We were tasked with bringing to life a visual metaphor from their ATL campaign based on pink smoke. We saw an opportunity to use data to indicate that the more you filled out a profile, the more visible you’d be.
We used live data to deliver bespoke messaging depending on how complete a person’s profile was. If they were missing a CV, they were prompted to add one, if they had a complete profile, they were reminded to update it.