Ayers Rock Resort

STRATEGY / CREATIVE / UX / UI / SHOOT / DEVELOPMENT

Voyages

THE BRIEF

An ancient experience

Voyages were suffering from an outdated website that offered an overwhelming amount of information. Our task was to improve the overall time spent on their page by simplifying the user experience while still showcasing their many offers.

THE SOLUTION

Choose your own adventure

After investigating Uluru's traveller demographic, we created 6 insight-driven personas and built an interactive experience on the homepage. Here, visitors could choose an adventure based on a persona to see what 24 hours in Uluru could look like.

THE WEBSITE

From sunrise to sunset

Each trip option featured an interactive timeline where users could control the time of day. Depending on which one they picked, they would discover a variety of time-specific experiences that they could interact with and book.

MOBILE EXPERIENCE

SWIPE FOR MORE EXPERIENCES

SOCIAL

Tapping into inspiration

We adapted our work for Facebook and Instagram Stories, targeting our different demographics with relevant experiences that would drive them to our website experience. 

INSTAGRAM STORIES IN 24 HOURS

24 HOURS IN YOUR FEED