The idea of buying a present for dad will lift anyone’s stress levels. With Father’s Day around the corner, Afterpay wanted an innovative digital campaign that helped people find the perfect gift while showing off their wide range of retailers.
We partnered with Facebook to bring to life Dadvice, a Messenger-based chatbot that asked users questions to help them identify their type of dad before offering unique gift suggestions from relevant retailers.
The magic five
To ensure optimum consideration, we took an insightful deep dive into Afterpay’s top retail categories and emerged with 5 unique dad-characters to present to our audience.
Dad’s on Facebook
To launch the campaign and drive people to our chatbot, we brought our dad characters to life in a series of videos across Facebook and Instagram.
Who's your daddy
We designed and built a bespoke landing page where our audience could explore more about each dad character and access relevant retailers without having to go through the chatbot.