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787 launch

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THE BRIEF

Welcome to the family

To celebrate their first Boeing 787-9 Dreamliner, Qantas wanted to stream ‘Great Southern Land’s’ inaugural flight from Seattle to Sydney via a Facebook live feed. The challenge? This had never been done before.

THE IDEA

A world-first

No solution existed to broadcast a real-time in-flight experience. So, we developed a bespoke tracking API which integrated air traffic data, topographical mapping and screen capture functionality into an engaging piece of creative.

SOCIAL

A long way to fly

To ensure our audience stayed interested in the stream, we animated a series of videos highlighting exciting facts about the Dreamliner's technology, performance and luxury features that would pop up at regular intervals. 

LIVE FEED

The future is on its way

For the feed itself, we created an animated version of the Dreamliner and tracked its movement in real-time as it made its way across the world under the eyes of over a million people.

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LEVEL 1, 91 CAMPBELL ST,
SURRY HILLS 2010, AUSTRALIA

85 CUBITT ST
CREMORNE VIC 3121

SLIK acknowledges all Aboriginal and Torres Strait Islander Traditional Custodians of Country and recognises their continuing connection to land, sea, culture and community.

We pay our respects to Elders past, present and emerging.

SLIK is a proudly part Indigenous owned business.

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