As Australia’s largest nonprofit health fund, HCF wanted to gauge how healthy people thought they were. Their challenge was to create a fun, engaging brand activation that could be toured across the country to gather this data.
How healthy are you?
We built and developed a portable, interactive quiz designed to gather data while informing Australians about their health at the same time. To get a diverse mix of results, we took our quiz to Westfield shopping centres across every state.
Making a quiz fun
What began as a visual style for the promotion of the quiz, became the visual style for the entire campaign. The quiz needed to look fun and enticing so we developed icons and transitions that moved in a playful way.
You vs. Australia
Our setup allowed us to upload scores in real-time, allowing players to compare their knowledge of personal health and well-being to the national average.